Privacy Policy - Nightiful

Introduction

Welcome to Nightiful (“we,” “us,” or “our”). We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, and safeguard your information when you visit our blog (the “Site”).

Please read this policy carefully. If you disagree with its terms, please discontinue use of the Site.

Information We Collect

Information You Provide to Us

When you subscribe to our email list, we collect:

Your email address
Your name (if provided during sign-up)

Information Collected Automatically

When you visit the Site, certain information is collected automatically through analytics tools, including:

Usage data — pages visited, time spent on pages, links clicked
Device information — browser type, operating system, screen resolution
IP address — used to determine general geographic location
Referring URLs — the site or link that brought you to Nightiful

This data is collected in aggregate and is generally not linked to individual identities.

How We Use Your Information

We use the information we collect to:

Send you our newsletter — sleep tips, new articles, and updates (email subscribers only)
Understand our audience — analytics help us know which content is most useful
Improve the Site — identify technical issues and optimize user experience
Comply with legal obligations — as required by applicable law

Email Subscriptions

By subscribing to our mailing list, you consent to receiving periodic emails from Nightiful. We will never sell or share your email address with third parties for marketing purposes.

You can unsubscribe at any time by clicking the “Unsubscribe” link at the bottom of any email we send. After unsubscribing, we will remove you from our list promptly.

Analytics

We use third-party analytics services (such as Google Analytics) to help us understand how visitors interact with the Site. These services may use cookies and similar tracking technologies to collect usage data.

You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.

Cookies

The Site may use cookies — small text files stored on your device — to support analytics and improve your experience. You can instruct your browser to refuse all cookies or to alert you when cookies are being sent. Note that some parts of the Site may not function properly if cookies are disabled.

Affiliate Links & Disclosure

Some links on Nightiful are affiliate links, meaning we may earn a small commission if you click through and make a purchase — at no additional cost to you. We only recommend products and services we genuinely believe can help improve your sleep.

Affiliate relationships do not influence our editorial content or opinions. This disclosure is made in accordance with the FTC’s guidelines on endorsements and testimonials (16 CFR Part 255).

Sharing Your Information

We do not sell, trade, or rent your personal information to third parties. We may share data only in the following limited circumstances:

Service providers — third-party tools that help us operate the Site (e.g., email marketing platforms, analytics providers), bound by confidentiality obligations
Legal requirements — if required to comply with a legal obligation, court order, or governmental request
Protection of rights — to protect the safety, rights, or property of Nightiful or its users

Data Retention

We retain your email address and associated data for as long as you remain subscribed to our newsletter. Upon unsubscribing, your information will be removed from our active mailing list. Analytics data is retained according to the default retention settings of our analytics provider.

Children’s Privacy

The Site is not directed to children under the age of 13. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will promptly delete it.

Third-Party Links

Our blog may contain links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies before providing any personal information.

Your Rights (California Residents)

If you are a California resident, you may have rights under the California Consumer Privacy Act (CCPA), including the right to:

Know what personal information we collect about you
Request deletion of your personal information
Opt out of the sale of your personal information (we do not sell personal information)

To exercise these rights, please contact us using the information below.

Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the “Last Updated” date at the top of this page. We encourage you to review this policy periodically to stay informed about how we protect your information.